The first requirement for any software house is to build the internal capabilities that allow them to rapidly reach the customer with the user experience expected. Once they can target their customers devices, they can then plan and develop the applications and architectures to base their business upon.
The latest changes in the technology landscape are causing working applications to require urgent updates to maintain their functionality, and usability. 
Important changes in terms of platforms, hardware and software architectures are forcing developers to update key applications to maintain even current levels of usability. This means internal development capabilities need to be updated to ensure we maintain that key focus of user experience.
While we explore the key trends affecting software in this paper, we will also answer the question of how to address these challenges rapidly, and at low risk for existing applications.
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